First, there is the Shared Web Hosting U. This type of hosting means a location is shared by many websites. All the websites in a shared server will share the resources such as space, bandwidth, IP address and so on.
The opposite is possible as well. You can very well go straight into a company that overdelivers on all of the goodies that you end up staying with this company because it gave you what you wanted right from day 1 of signing up.
Which all brings me back to what is Affordable Web Hosting? I have my pages hosted at GVO and I pay a higher monthly cost than if I used certain other cheaper hosts.
No limit on sub-domains. You want to be able to add subdomains to your site in order for you site to grow and be more profitable. You also will have the option to create different sites for different products or services that you are selling.
Web Host Country - Depending on your market, this could be the most important consideration, and often the most overlooked. The physical location of your host servers can have an impact on your business if your target market is in your own country. Google UK, for example offer the option of either a UK only or a world-wide search. If you want to feature in the UK only searches it is far better to have your website hosted by a company who has its actual servers in the UK. Be aware that some Shared Web Hosting UK hosting companies who appear to be UK based companies actually have their servers located in other countries. Always ask!
The range of pricing and features included in web hosting packages are pretty wide. You will want a fair balance of features and quality that will suit your needs. As with any other product, cheap usually gets less quality. On the other hand some pricing can be exorbitant without any special value.
As you can see shared web hosting offers a myriad of options with minimal costs. A precursory search will provide ample hosts that offer reasonable prices for reliable service.